Which Social Media Site should I use?

Each day more people misunderstand Social Media. Social Media sites are not only used to upload a video onto YouTube or create an account on LinkedIn. Social Media sites open up a variety of channels to current and prospective customers, who can contact us. A good, solid and viable marketing campaign utilizing Social Media requires the commitment of time, money and focus for it to succeed.

Each business is different, and its audience and potential customers can be focused on one website rather than another. It is important to be able to recognize, and to connect with the audience on a personal level, so providing useful tools, resources and advice is vital.

To utilize Social Media effectively involves understanding how to maximize the use of each platform.

LinkedIn does not require the same kind of attention that Facebook does, but it does not mean that you have to activate it and forget about it. This also does not mean that you have to update it daily or every hour like Facebook.

Twitter requires frequent updates.  It is important to share good information with your followers so that people want to read it and follow your tweets.

On YouTube, you can upload a video each time you have something new to show.  The reason why to use YouTube is to promote your company with video. The best way to do this is to create videos that can instruct, and inform.

If you have a corporate blog, it must be updated regularly. Each Social Media site requires attention. This is why it is important that you make an online marketing plan, so that you can find out how much time you will dedicate to Social Media¬¬?, what Social Media site best fits the objectives of your business, and how much time will it take for you to get results? I hope that you take into account my advice. If you have questions, suggestions about this subject or you want to know more, please write to my email address.

Keys to increase your sales on the Internet

As I mentioned in the last article, the person or business that does not have a marketing strategy to promote their product is as if he or she does not exist. As the saying goes "If you don’t tell, you don’t sell." We probably have the best product or offer a better service, but if nobody knows where to find us, our sales will not increase.

The Internet is a tool that revolutionized business, so in this article I will present some tips to increase your sales through the Internet. It is very important to follow up on of each of them as soon as possible, and accompany them with marketing strategies and a business plan.

Why businesses fail?

It is difficult to create, and maintain a business; however, in times of global economic crisis or favorable conditions the businesses fail. The first thing to do is take responsibility, because, if we know that we are responsible for customers not buying from us, this means that we can improve, and can find a solution.

Here I present the top five reasons why companies often fail:

1.       Lack of planning and experience.

To create, and manage a business is not easy. Many times we have planned mentally, but with the passage of time we forget our main objectives and goals, so it is very necessary to translate our ideas through a business plan.

Why do I need a website?

A website is an important and powerful cover letter to potential clients. Our business must generate sales, and the internet helps us to do that. Along with traditional marketing (radio, TV, newspaper, etc.), which generate sales, we must also include in our budget web marketing.

Here I will present some reasons why it is important to have an active presence on the internet:

• Exposure at the International, regional or local level: On the internet your business can expand within days. Imagine how you can attract customers from other countries.